D&M
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流淌藝術之美 - 卡薩帝終端展示升級策略
Flows in art - Casarte’s terminal promotion strategy
卡薩帝（Casarte），海爾旗下的高端家電品牌，源自意式生活靈感，以藝術家電和嵌入一體化廚電為核心產品線。秉持“創藝家電，格調生活”的品牌理念，卡薩帝在“汲取精致生活的靈感，締造永恒的藝術品質”的核心品牌設計語言下，每一件產品都詮釋著家電生活藝術化的趨勢。
由“高端生活電器制造者”轉變成“高品質生活方式的引領者”，這個理念的轉變需要品牌內部的深度共識與外部顧客群體的心智認知全面接軌方可達成，卡薩帝必須更注重高端品質生活體驗，一個高品質的“家”，一個精致“藝術空間”的概念的價值輸出。
店與面由“藝術體驗新生活”為創意源點，重新優化提升卡薩帝的品牌互動體驗空間，營造一種生活藝術沉浸氛圍，增加消顧客購物體驗和樂趣，延長顧客逗留時間創造更多的交易可能。強烈的藝術視覺氛圍自帶引力，并可形成地標式分享景觀，藝術生活情境旨在販賣對未來生活的憧憬，顧客獲得的不僅是產品的使用價值，更重要的是卡薩帝藝術家帶來的生活質量與夢想滿足。
Casarte, a upscale electric sub-brand with Hair, which core ranges is artistic appliances and integrated kitchen products.It originates from Italianate life. Takes on the concept that innovation domestic appliances contribute to exquisite life, Casarte interpretates artistic variation tendency in electric with the design language of “ delicate style creating permanent artwork”.
Casarte has transformed a manufacturer into a leader as itself , based on brand cognition and customer awareness reach a consensus. Casarte gives high priority to infuse quality living experience into a sepecified space, for the sake of expressing artistic concept.
D&M claims that art brings about new life pattern. A reliable immersive atmosphere is created by optimizing interactive experience. As a consequence, consumers will definitely have better shopping enjoyment and they will proactively stay here longer, resulting more transaction possibilities. The store is synonymous with a landmark where resounded with artistic atmosphere. Casarte is aimed to disseminate visions for future life combined its products and brand values.
營造一種生活藝術沉浸氛圍，增加消顧客購物體驗和樂趣，延長顧客逗留時間創造更多的交易可能。
Immersive artistic experience is created , elevating possibilties for consuming.
強烈的藝術視覺氛圍自帶引力，情景展示販賣對未來生活的憧憬，
消費者獲得的不僅是產品，更重要的是卡薩帝藝術家帶來的生活質量與夢想。
The artistic scene is communicates visions of future life. What more important acquisition for customers is passion for life instead of products merely .
既是一處商業區景觀，也是一處城市景觀，更是一個更開放的藝術家電體驗空間。
It’s more than a commercial room and urban landscape, but also an open artistic space.
